Unicel

Overview

Unicel Architectural is a Canadian manufacturer that makes patented glass, timber and aluminum building products for building professionals. Unicel markets their products by sending specific product booklets to potential customers. This booklet features large images of Unicel’s louver system in a variety of settings, with an added blue tone to focus on the lighting, as well as emphasize the brand color. The images are cropped in such a way to compliment the lines of the structures shown. The typography was kept light and restrained yet interesting by playing with scale, particularily in the large section titles.