Unicel

Situation

Unicel Architectural is a Canadian manufacturer that makes patented glass, timber and aluminum building products for building professionals. Unicel markets their products by sending specific product booklets to potential customers. They wanted something fresh and different from thier usual information oriented approach.

Solution

I decided the booklet should feature large images of Unicel’s louver system in a variety of settings, with an added blue tone to focus more on the lighting than the structure themselves. This as well emphasized the brand’s blue color. The images are also cropped in such a way to compliment the lines of the structures shown. The typography was kept light and restrained, yet interesting by playing with scale, particularily in the large section titles.