Symend

Overview

Symend is a Canadian software company that uses behavioral science and data-driven insights to help customers resolve past due bills. The new brand identity retains the older logo’s overlapping square motif, but seperates it from the logotype as a stronger, stand-alone symbol. A new brand color, bright green, was choosen not only for it’s similarity to the previous color, but also to stand out from the crowd. Many competitors use blue in some shade or tint for their brand color.