Investcorp

Situation

Investcorp is a world-leading manager of alternative investments for select individuals and institutions. As a large, successful, and established investment company, Investcorp wanted to convey this image of themselves without appearing too old or boring, hoping to attract younger customers. Their current brand style typically contained lots of traditional imagery and formality that one would expect of a government institution or an Ivy League university.

Solution

In order to feel fresh and refined, my solution was to use restrained but playful geometric shapes, bold colors, and interesting geometric patterns. A combination of serif headers and sans serif body text also helped the report feel modern yet classic. Glossy paper was incorporated only on the colored shapes to make it more eye-cathcing while not hurting the legibility of the body copy.